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BWD @ Moda Operandi  DETAILS
22/11/2014

BWD @ Moda Operandi DETAILS

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Publication: DETAILS

Date: November 20th 2014

Article: Here's a good reason to spend $53,000 on a Watch.

The worst thing about owning a luxury timepiece is knowing that every other high-net-worth individual within striking distance of a Tourneau can get the exact same one. Which is why we've taken a shine to the customized collection of watches George Bamford created for Moda Operandi.

Bamford, who started the Bamford Watch Department after attending a dinner party at which several people were wearing Rolex Daytonas identical to his own, has put his stamp on a handful of watches for the online retailer. It's offering a one-of-a-kind black stainless-steel Cartier Ballon Bleu, as well as a customized Patek Philippe Nautilus and a Rolex Milgauss with a blue face.

The rest of the collection seems dedicated to Bamford's mission to never see the same Daytona twice. The watches range from $15,000 to $53,500. But anything in that range is a small price to pay to know that you're not going to run into someone wearing the exact same watch.

—Details associate online style editor Justin Fenner

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