LUSSO Magazine - 'Pimp my Wrist'

LUSSO Magazine - 'Pimp my Wrist'


Publication: LUSSO Magazine

Date: 20th July 2015

Article: 'PIMP MY WRIST'

Author: Charley Speed

It was a vintage Breitling Navitimer, a gift from his father Lord Anthony Bamford, which sparked George Bamford’s obsession with design. The bubble glass and extensive text setting the cogs in motion for what would become a highly successful business. This scion of the British family still in command of the JCB manufacturing empire graduated from New York’s Parsons School of Design with a BFA in photography. His eclectic contemporary style led to his work appearing in many publications, but his love of design and vintage time pieces was always lingering and what started out as a hobby is now the well-established Bamford Watch Department.

A Rolex Daytona came on his 18th birthday, but he discovered it was a rather common one too. Having exclusive access to a company that makes the world’s best engineering and construction plant and its engineering expertise has its perks. George took it upon himself to channel the family nous and customise a vintage GMT and Submariner with a matte-black, anti-friction, non-lubricant product traditionally used for drills in the mining industry. And so it began. He gave one to his father and kept one for himself, and after returning from a holiday, found he had 25 watch orders. The Bamford Watch Company, though in its infancy, was born.

As I chat to George, his passion for design and customisation is self-evident. Much gesticulation, occasional raised voices and references to the inspirations for his exclusive watches – from the bodies of vintage cars to contemporary art – are all evidence of his genuine love for his creations. I ask him who the typical Bamford Watch Department client is, but it’s obvious that discretion is of the utmost importance to him. ‘Let’s just say I have a broad base. From heads of state and celebrities to us mere mortals. Anyone can book an appointment to discuss their personalised timekeeping needs.’

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