Bamford Watch Department was born of a desire to re-discover the lost art of personalisation in an age of mass production, and has been leading the way in customised luxury timepieces ever since. As the first company to offer full personalisation of the world’s most iconic watches, we offer a bespoke customisation service that harks back to the boutique craftsmen of the past.

Bamford Watch Department has become a sensation in the luxury world, with an extensive array of exciting and exclusive limited edition designs, high-profile collaborations, a fully client-focused service and stockists all over the globe. Our design team continually create masterworks of watch artistry, from the quirky to the quintessential, the extravagant to the sophisticated, simultaneously becoming a part of horological history and expanding the range of luxury watches, while maintaining the integrity of such iconic and treasured timepieces.

Our Collection

Please click on a watch to customise

Bamford Watch Department is driven by a passion for engineering excellence and innovation. Inspired by the demand of their clients to wear watches that are exclusive and individual, Bamford Watch Department are leading in development.

George Bamford, founder of Bamford Watch Department built his personalisation house as a means to make his own watch exclusive and individual which set him on a journey of discovery that started a revolution for personalised design. George is incredibly familiar with the resulting pleasure in creating a unique timepiece and says,

‘As a highly customer-oriented company we pride ourselves in taking great care of our clients, ensuring that their needs are the focus at every step of the way. Emphasis on personalisation is paramount, with our customers’ requests forming the bedrock of our business; it’s through these individual desires that our personalisation techniques really show their colours.’

A crew of expert watchmakers and design technicians based in the Service Centre of the Mayfair HQ, nicknamed ’The Hive’ provide access to the latest technology and materials, assuring that the business is constantly leading from the front and redefining possibility. Strict quality control protocols have ensured that even the more ground breaking BWD designs have been painstakingly crafted according to the ‘Bamford Standard,’ leaving customers safe in the knowledge that their timepiece is not only an icon of luxury, but clinically constructed to the highest calibre.

Nicknamed, ‘The Hive’, our townhouse headquarters in the heart of Mayfair, London is the perfect setting to start the process of creating a unique personalised watch. All 5 floors were transformed and a full refurbishment completed in 2014 to provide comfortable surrounding with three client rooms and an in-house service centre designed as a workshop space for the best watchmakers in the business. We consider ‘The Hive’ to be a creative sanctuary and a great place to catch up with customers and friends.

We welcome guests to ‘The Hive’ to view our collections and design their own unique, personalised watch in a relaxed environment.
Please click below to arrange an appointment.

Bamford Watch Department have a global network of stockists providing sales and service for our exclusive products.  Please click below to request details for one of our esteemed partners.

The all black predator style #bamfordwatchdepartment #tagheuermonza with hornet yellow accents
The Chronomaster #ElPrimero Radar, limited to 50 pieces, draws inspiration from #Zenith’s archive pieces, while looking steadfast to the future. During one of George Bamford’s first visits to the Zenith manufacture, he stumbled upon a pocket watch from 1916 that left a lasting impression on him. It featured striking red accents all over the dial, and would become the main source of inspiration for the Radar series. But rather than simply recreating the past, #Bamford took this design cue to create a Chronomaster El Primero with a distinctly retro-futuristic aesthetic.
A #Bamford aqua blue dial #zenithpilot on the steering wheel of a mega #classiccar
A navy blue and our signature #bamford aqua blue dial #bamfordwatchdepartment #tagheuermonaco with flame orange accents
Created with a unique brief this personalised #bamfordwatchdepartment #tagheuermonaco with a navy blue dial and a three colour sub dial is a true expression of our #Bamford mantra “if you can imagine it we can create it”
Oh what a night in #Geneva @phillipswatches X @zenithwatches watch launch party congratulations and thank you so much
We are so happy to announce the brand new @bamfordldn X #eltonjohn limited edition #bamfordmayfairdate available at #doverstreetmarket and online at #bamfordlondon website
A tan accented dial #bamfordwatchdepartment titanium #tagheuermonza in the desert
Having a great night at the opening of great friends new restaurant in the heart of Mayfair @amazonicolondon with my limited edition edge of space #zenithelprimero
#tbt to last night and the amazing launch of the final edition of the @tagheuer #monaco50 years and the launch of the next chapter the brand new #tagheuermonaco with their in house #caliber2 movement watch what a great night
A repost from @lvmh of the titanium @mrporterlive edge of space limited #zenithelprimero designed by us and made the amazing team @zenithwatches
At the hive in our watchmakers workshop a personalised #bamfordwatchdepartment #tagheuermonaco with blue and grey accents
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt