LA artist Jonas Wood designs custom TAG Heuer with BWD

LA artist Jonas Wood designs custom TAG Heuer with Bamford Watch Department

Bamford Watch Department (BWD), the world’s only official customization partner of TAG Heuer, has created a limited edition Calibre 5 in collaboration with Jonas Wood.

Mr Wood is one of Los Angeles’ foremost contemporary artists, and is particularly known for sport-themed works.

The BWD x Jonas Wood TAG Heuer Calibre 5 launched this month at the new Dover Street Market store in Los Angeles, and will also be stocked by Dover Street Market stores in both London and New York.

The watch’s dial has been hand-drawn by Mr Woods as a basketball, a particular passion of the artist, and housed in a steel case blackened using BWD’s patented Military Grade Titanium Coating (MGTC).

Each timepiece in this limited edition set is engraved with the artist’s signature on the case back.

“It’s a massive privilege to work on such iconic watch brands, and for me the chance to evolve a design by TAG Heuer, a company that really exemplifies the perfection of Swiss craftsmanship, is a really exciting prospect,’ says BWD founder George Bamford.

“Working with Jonas has been a real pleasure, and his drawing on the dial gives us a truly unique watch that, I feel, will really stand out from the crowd.”

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WatchPro Magazine – Nov 2018

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