Bamford Watch Department was born of a desire to re-discover the lost art of personalisation in an age of mass production, and has been leading the way in customised luxury timepieces ever since. As the first company to offer full personalisation of the world’s most iconic watches, we offer a bespoke customisation service that harks back to the boutique craftsmen of the past.

Bamford Watch Department has become a sensation in the luxury world, with an extensive array of exciting and exclusive limited edition designs, high-profile collaborations, a fully client-focused service and stockists all over the globe. Our design team continually create masterworks of watch artistry, from the quirky to the quintessential, the extravagant to the sophisticated, simultaneously becoming a part of horological history and expanding the range of luxury watches, while maintaining the integrity of such iconic and treasured timepieces.

Our Collection

Please click on a watch to customise
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Bamford Watch Department is driven by a passion for engineering excellence and innovation. Inspired by the demand of their clients to wear watches that are exclusive and individual, Bamford Watch Department are leading in development.

George Bamford, founder of Bamford Watch Department built his personalisation house as a means to make his own watch exclusive and individual which set him on a journey of discovery that started a revolution for personalised design. George is incredibly familiar with the resulting pleasure in creating a unique timepiece and says,

‘As a highly customer-oriented company we pride ourselves in taking great care of our clients, ensuring that their needs are the focus at every step of the way. Emphasis on personalisation is paramount, with our customers’ requests forming the bedrock of our business; it’s through these individual desires that our personalisation techniques really show their colours.’

A crew of expert watchmakers and design technicians based in the Service Centre of the Mayfair HQ, nicknamed ’The Hive’ provide access to the latest technology and materials, assuring that the business is constantly leading from the front and redefining possibility. Strict quality control protocols have ensured that even the more ground breaking BWD designs have been painstakingly crafted according to the ‘Bamford Standard,’ leaving customers safe in the knowledge that their timepiece is not only an icon of luxury, but clinically constructed to the highest calibre.

Nicknamed, ‘The Hive’, our townhouse headquarters in the heart of Mayfair, London is the perfect setting to start the process of creating a unique personalised watch. All 5 floors were transformed and a full refurbishment completed in 2014 to provide comfortable surrounding with three client rooms and an in-house service centre designed as a workshop space for the best watchmakers in the business. We consider ‘The Hive’ to be a creative sanctuary and a great place to catch up with customers and friends.

We welcome guests to ‘The Hive’ to view our collections and design their own unique, personalised watch in a relaxed environment.
Please click below to arrange an appointment.

Bamford Watch Department have a global network of stockists providing sales and service for our exclusive products.  Please click below to request details for one of our esteemed partners.

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A claret dial with flame orange and ivory accents in a personalised #bamford #tagheuermonaco
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On the engine of an epic #astonmartin a #bamfordwatchdepartment green dial and bezel #tagheuerautavia
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Paying homage to the beloved sailor who first appeared in 1929, this #BamfordLondon limited edition #GMT, celebrates the 90th anniversary of the iconic #Popeye, in collaboration with #kingfeatures.
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To celebrate the 90th anniversary of #Popeye @bamfordldn has teamed up with @kingfeatures to create this limited edition of only 50 pieces Popeye dial #bamfordgmt watch
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What an amazing day to celebrate the 90th anniversary of such an iconic cartoon character and the launch of our limited edition @kingfeatures X #bamfordlondon #gmt #popeyewatch thank you to everyone who came and made this day so amazing at our hive in the heart of london
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Being the biggest fans of Popeye, we are so excited to share our collaboration with #KingFeatures to commemorate Popeye’s 90th anniversary and our unique spinach can packaging for this limited edition of only 50 pieces world wide #bamfordgmt watch
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We are honoured to celebrate Popeye’s 90th Anniversary with this amazing Limited Edition #bamfordlondon Popeye #GMT watch in collaboration with #KingFeatures
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Being assembled on our watchmaker bench a personalised #bamfordwatchdepartment #tagheuermonaco
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On our watchmaker bench a navy blue dial #zenithelprimero with red accents
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An army green and yellow dial #bamfordwatchdepartment personalised #tagheuerautavia
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