Bamford Watch Department was born of a desire to re-discover the lost art of personalisation in an age of mass production, and has been leading the way in customised luxury timepieces ever since. As the first company to offer full personalisation of the world’s most iconic watches, we offer a bespoke customisation service that harks back to the boutique craftsmen of the past.

Bamford Watch Department has become a sensation in the luxury world, with an extensive array of exciting and exclusive limited edition designs, high-profile collaborations, a fully client-focused service and stockists all over the globe. Our design team continually create masterworks of watch artistry, from the quirky to the quintessential, the extravagant to the sophisticated, simultaneously becoming a part of horological history and expanding the range of luxury watches, while maintaining the integrity of such iconic and treasured timepieces.

Our Collection

Please click on a watch to customise

Bamford Watch Department is driven by a passion for engineering excellence and innovation. Inspired by the demand of their clients to wear watches that are exclusive and individual, Bamford Watch Department are leading in development.

George Bamford, founder of Bamford Watch Department built his personalisation house as a means to make his own watch exclusive and individual which set him on a journey of discovery that started a revolution for personalised design. George is incredibly familiar with the resulting pleasure in creating a unique timepiece and says,

‘As a highly customer-oriented company we pride ourselves in taking great care of our clients, ensuring that their needs are the focus at every step of the way. Emphasis on personalisation is paramount, with our customers’ requests forming the bedrock of our business; it’s through these individual desires that our personalisation techniques really show their colours.’

A crew of expert watchmakers and design technicians based in the Service Centre of the Mayfair HQ, nicknamed ’The Hive’ provide access to the latest technology and materials, assuring that the business is constantly leading from the front and redefining possibility. Strict quality control protocols have ensured that even the more ground breaking BWD designs have been painstakingly crafted according to the ‘Bamford Standard,’ leaving customers safe in the knowledge that their timepiece is not only an icon of luxury, but clinically constructed to the highest calibre.

Nicknamed, ‘The Hive’, our townhouse headquarters in the heart of Mayfair, London is the perfect setting to start the process of creating a unique personalised watch. All 5 floors were transformed and a full refurbishment completed in 2014 to provide comfortable surrounding with three client rooms and an in-house service centre designed as a workshop space for the best watchmakers in the business. We consider ‘The Hive’ to be a creative sanctuary and a great place to catch up with customers and friends.

We welcome guests to ‘The Hive’ to view our collections and design their own unique, personalised watch in a relaxed environment.
Please click below to arrange an appointment.

Bamford Watch Department have a global network of stockists providing sales and service for our exclusive products.  Please click below to request details for one of our esteemed partners.

Love this shot from @themanifestoonline of the @tedgushue limited edition #bamfordwatchdepartment #zenithheritage146 with a stunning salmon and cream dial
Love this shot of a happy client with his personalised #bamfordwatchdepartment #zenithcp2
Ultimate way to see two times zones on the #Bamfordgmt with the stunning blue and white internal rotating bezel
What a beautiful morning to fly with a #bamfordwatchdepartment limited edition #Bamford aqua blue dial #zenithcp2
#happyvalentinesday from all us here at #bamfordwatchdepartment we hope you have a fabulous day
Just got sent an amazing image from our #watchmakersbench the unique #bamfordwatchdepartment #tagheuer rally timer with #Bamford aqua accents ready to be put in one of classic cars
From our #watchmakers bench an all black mgtc #bamfordwatchdepartment #zenithpilot with a stealth true hunter style dial being assembled
We care about the detail and we care about you getting your ultimate personalised design here is a clients all black mgtc #bamford #tagheuer autavia with a dark grey dial with blue black and light grey accents
A #bamfordwatchdepartment super matte light grey #zenithheritage146 with a white dial and red accents
#bamford edition #bentleymulsannespeed
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