Publication: London Evening Standard
Date: 23rd April 2015
Article: "I'm obsessed with gold Rolexes"
George Bamford has mastered cutomisation but he has left a few of his own alone.
George Bamford son of Tory peer Lord Anthony Bamford of the JCB construction company, founded his watch customisation house Bamford Watch Department 10 years ago. "My parents gave me a Rolex Daytona. I wore it to a dinner party and most of the people around the table had one." He runs his fingers through a flop of blond hair. "So I thought how can I make it feel special? I talked to the R and D department at JCB and I found this coating that was used for drill bits, and I coatede the watch with it. It gives the watch a matte light-swallowing effect. It's now developed into our signature Military Grade Titanium Coating."
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