Bamford Watch Department was born of a desire to re-discover the lost art of personalisation in an age of mass production, and has been leading the way in customised luxury timepieces ever since. As the first company to offer full personalisation of the world’s most iconic watches, we offer a bespoke customisation service that harks back to the boutique craftsmen of the past.

Bamford Watch Department has become a sensation in the luxury world, with an extensive array of exciting and exclusive limited edition designs, high-profile collaborations, a fully client-focused service and stockists all over the globe. Our design team continually create masterworks of watch artistry, from the quirky to the quintessential, the extravagant to the sophisticated, simultaneously becoming a part of horological history and expanding the range of luxury watches, while maintaining the integrity of such iconic and treasured timepieces.

Our Collection

Please click on a watch to customise

Bamford Watch Department is driven by a passion for engineering excellence and innovation. Inspired by the demand of their clients to wear watches that are exclusive and individual, Bamford Watch Department are leading in development.

George Bamford, founder of Bamford Watch Department built his personalisation house as a means to make his own watch exclusive and individual which set him on a journey of discovery that started a revolution for personalised design. George is incredibly familiar with the resulting pleasure in creating a unique timepiece and says,

‘As a highly customer-oriented company we pride ourselves in taking great care of our clients, ensuring that their needs are the focus at every step of the way. Emphasis on personalisation is paramount, with our customers’ requests forming the bedrock of our business; it’s through these individual desires that our personalisation techniques really show their colours.’

A crew of expert watchmakers and design technicians based in the Service Centre of the Mayfair HQ, nicknamed ’The Hive’ provide access to the latest technology and materials, assuring that the business is constantly leading from the front and redefining possibility. Strict quality control protocols have ensured that even the more ground breaking BWD designs have been painstakingly crafted according to the ‘Bamford Standard,’ leaving customers safe in the knowledge that their timepiece is not only an icon of luxury, but clinically constructed to the highest calibre.

Nicknamed, ‘The Hive’, our townhouse headquarters in the heart of Mayfair, London is the perfect setting to start the process of creating a unique personalised watch. All 5 floors were transformed and a full refurbishment completed in 2014 to provide comfortable surrounding with three client rooms and an in-house service centre designed as a workshop space for the best watchmakers in the business. We consider ‘The Hive’ to be a creative sanctuary and a great place to catch up with customers and friends.

We welcome guests to ‘The Hive’ to view our collections and design their own unique, personalised watch in a relaxed environment.
Please click below to arrange an appointment.

Bamford Watch Department have a global network of stockists providing sales and service for our exclusive products.  Please click below to request details for one of our esteemed partners.

Bumblebee accented black dial #bamfordwatchdepartment personalised #tagheuermonaco
A powder blue personalised #bamfordwatchdepartment #tagheuermonaco with navy blue accents
Another stunning personalised #bamfordwatchdepartment #tagheuer #monaco with an amazing unique dial
A navy blue and flame orange #bamfordgmt . Technical information . Type - Automatic GMT watch with internal rotating bezel · Movement - Sellita SW330-1, 25 Jewels, 28,800 Vph, 42 hour power reserve, 4 hz frequency · Function - Self winding mechanism with ball bearing, 3 O’Clock date position with quick date setting, second time zone by central hand · Case Material - 316L grade stainless steel, Sapphire Crystal glass with antiglare · Case diameter - 40mm · Case thickness- 11.2mm · Caseback material- Stainless Steel · Water Resistance- 100m / 10 ATM · Lug Width- 20mm

In the landy on a beautiful day with a bumblebee yellow all black mgtc #bamfordwatchdepartment personalised #zenithcp2
@philipk852 love your epic safari vintage inspired @porsche on my wrist is beautiful blue personalised #bamfordwatchdepartment #zenithpilot
Wow what an epic day wow thank you @tyrekickerclub and @daylesfordfarm for an amazing day of cars and amazing watches and @bicesterheritage for hosting us all what more do you need on a beautiful sunny days just tyre kicking with some friends thank you so much for including me
Memories from the last @tyrekickerclub what a day can’t wait for today #tkc meeting this is going to be a blast thank you guys for inviting me again
The stunning @zenithwatches Tipo in a shocking royal blue with MGTC coating.
A stunning Claret dial @zenithwatches el Primero with MGTC coated case and bracelet. We love this design created by a client.
Friend Friday a clients #bamford aqua blue dial all black #bamfordwatchdepartment @tagheuer #Monaco
Looking amazing today @bamfordldn 3 straps on the #bamfordlondongmt #watches
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