The ultimate reference in luxury chronograph watches, TAG Heuer’s high-precision timing innovations have kept pace with the evolution of sports since 1860. Their timepieces make it possible to capture your performance – every fraction of a second. From the wrists of history-making drivers to yours, TAG Heuer timepieces have always had an impact on their time and their era. Shortly after its inception, TAG Heuer introduced the Mikrograph – a mechanical chronograph five times more accurate than any other – and became the official timekeeper for sport’s most famous competitions. With the arrival of motorsport, TAG Heuer became the first watchmaking brand to sponsor the Formula 1 World Championship.