The Bamford Mayfair collection returns in 2018 with a new aesthetic of vibrant and earthy colours in a capsule collection called the “Territory Pack”. Given that the original Bamford Mayfair range only launched in November 2017, most would be wary of launching a new range so close to that of the original – but not George Bamford.
This a direction that’s not altogether surprising given the very nature of the Bamford brand and what it stands for – the ideal of true customisation. George Bamford is involved in a disparate variety of projects, each with a seemingly infinite range of options, all connected by this ideal and distinguished by the quality in their execution. The Bamford Auto Department, Bamford Grooming, Bamford Cycling Department – the list goes on and is set to grow if George’s recent comments are anything to go by.
Available on either a 40mm matte black case with a HI-TECH matte ceramic bezel with embossed numbers, or a 40mm grey case featuring an anodised aluminium bezel, three of the watches are inspired by the subterranean terrain, with the other two more exuberant colours – bright yellow and seductive pink- designed to catch the eye and challenge the norm of the horological space.
As a final nod to the full customisation options enjoyed to the Bamford Watch Department clientele, it is also possible to engrave the caseback with a personal message of up to 20 characters, to add that personal touch for an even more pertinent gift – or alternatively, an inspirational gift to oneself.
Customers are also able to utilise Bamford Watch Department’s online customiser to design their own Bamford Mayfair for £425. These new releases can be purchased online from MRPORTER.COM, as well as directly from BWD and approved global stockists, while stocks last.
