WES LANG X BWD
Bamford Watch Department continues to celebrate the spirit of individualism, provoking the design language of a watch’s capabilities through a brand-new partnership with the stirring perspective of the artist, Wes Lang.
Outliers in the face of convention and champions for the offbeat, Bamford Watch Department opens a new chapter in its history of collaboration with the New Jersey native, fostering the delicate, yet powerful strokes of Lang’s work, a leitmotif to Americana. The central ethos of his work contemplates skulls, birds, and reapers – a complex love letter to the American Dream – underscored by Lang’s autobiographical experience of the country he calls home.
Focusing on the conflict of the self, the BWD x Wes Lang Tag Heuer Carrera Chronograph harmonises two cultures, two graphic codes, but one vision: the impact of the Carrera’s canvas. A model that embodies the exhilaration of speed and the magnitude of the race car, the frenetic energy of Lang’s sketches correlates with the nature of Jack Heuer’s dauntless spirit.
While Lang primarily renders his sketches on paper, through this collaboration, the dial is his newest medium, shifting his agency into an 18-K 3N yellow gold chronograph, enunciating the 42mm gilt dial. A recurring illustration through Lang’s work takes centre stage at 6 o’clock; a salute to the race car, depicting a tyre adorned with wings and a flaming skull, a decadent continuation of his vision and his memento mori drawings. Inscribing this unique collaboration with Bamford and Lang’s signatures between the 6 o’clock and 7 o’clock indices, the model is complete with a 1⁄4 chronograph, alongside a 30-minute counter, and 12-hour counter
The BWD x Wes Lang Tag Heuer Carrera Chronograph is enclosed in a wooden case, engraved with the ritualistic homage to the intricate design on the dial. In a limited run of 15 pieces, the BWD x Wes Lang Tag Heuer Carrera Chronograph is a watch that speculates in the thrill of movement; of taking a risk, the pursuit of change, the sensation of speed, and with that, the affirming power of looking forward, by reflecting on what has passed.